Is the extension really free?
Yes. There is no trial period and no upsell to see your results, and every check on the page runs without an account. The Citations tab and the stats under Google results use a free SEO Bandwagon account. If you want more than single-page checks, the site audit is free too, with a free account.
Do I need an account?
No. Every check on the page runs without signing in, and your analyses are kept on your device. Connecting a free SEO Bandwagon account is optional: it syncs your analyses to your dashboard, which a setting turns off, and turns on the Citations tab and the stats under Google results.
What data leaves my browser?
Without an account, the analysis runs on your device and the results stay there. The checks that read other pages (link check, indexability, hreflang return tags and rendering) request those pages from their own sites, without your cookies. On a Google results page, the bare domains of the results go to seobandwagon.com to look up its stats. Connect a free account and the extension also sends seobandwagon.com the address of each page you analyze, when you analyzed it, and what it found on the page (title, meta tags, headings, links, images and the names of its structured data types), which a setting turns off. It never sends the values inside your structured data, it sends nothing to anyone else, and nothing is sold.
Does it work on any website?
It analyzes any page you can open in Chrome: your site, a competitor's site, a staging environment, a client prospect. It reads the rendered page in your browser, so it sees what you see, including content JavaScript added, and the Rendering check shows what the server sent before JavaScript ran. Like all extensions, it can't run on Chrome's internal pages or the Chrome Web Store itself.
How is the SEO score calculated?
It starts at 100 and takes points off for what it finds: a missing, short or long title or meta description, a missing or repeated H1, images without alt text, no canonical URL, no JSON-LD structured data, no Open Graph title, fewer than 600 words, fewer than three internal links, a very large DOM and hard-to-read text. Bigger problems cost more, so a missing title costs more than a long one. 90 and above is an A, 80 a B, 70 a C, 60 a D and anything lower an F. Core Web Vitals and the link, indexability and hreflang checks are reported beside the score, not counted in it.
Does it work in Firefox or Safari?
Not yet. It is a Chrome extension, installed from the Chrome Web Store, and a Firefox or Safari version is not on its roadmap today.